A Quote about the CCO Council from Curtis Bingham
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New Customers

Using the wealth of customer insight, coupled with the inherent promise of the role’s very title, CCOs can provide invaluable assistance in the acquisition of new customers. As mentioned in the previous section on customer leverage, the CCO can influence customer segmentation by helping identify particularly profitable segments, segments with latent or specific unmet needs. Working with marketing and sales, the CCO can help to refine marketing and sales strategies to accurately and profitably.


"At SAVO, we are dedicated to our customers' success. We have organized our teams around it, developed programs to promote it, and we measure ourselves based on their success. I look forward to working with other members of the council to explore innovative ways to drive the imperative
of customer success to
the forefront of an
strategic initiatives."

Brian Study
SAVO Group